Revenue-focused strategic communications
Ask five of your people why a client should choose you. You'll get five answers.
When you grow, change, or acquire, we train your managers, salespeople and front-line teams to tell one story, so you keep your clients and close more deals.
At La Colonia Medical Center, 94% of managers had the conversation they committed to within 30 days.
Which one is you?
Three moments when the story breaks.
Leadership Communications
Your managers aren't repeating your vision.
Right now: At 10 people, everyone heard it from you. At 200, they hear it secondhand, if at all. So managers improvise, and the hard conversations get put off.
If you wait: it shows up in turnover and in priorities nobody owns.
After: every manager explains where you're going, in their own words, and has the conversation they've been avoiding.
Revenue Communications
Your best rep closes the deal. Your new reps lose it.
Right now: They learn the pitch on live prospects, and every rep tells a different version of what you do.
If you wait: you keep paying for leads that never close.
After: every rep tells the story your best rep tells, from the first call, measured in close rate and ramp time.
Integration Communications
You just bought a company. Their clients are deciding whether to stay.
Right now: So are their people and partners. If they hear five different reasons, they trust none.
If you wait: someone else gives them a reason to leave.
After: everyone, on both sides, gives the same reason to stay.
Where we come in
You don't need a new strategy. You need everyone telling the one you have.
Storytell Partners is a strategic communications firm. We work inside your company, with your leadership and your teams, until the story you believe is the story every client hears.
Your revenue moves through three conversations:
When one breaks, revenue leaks. When you acquire a company, all three start over.
1
Find where it breaks
Interviews, team surveys and field visits: between you and the front line, between your best reps and your newest, or between you and the company you bought.
2
Build the story
One story, built with your leadership, in words your people would actually say.
3
Equip and train your people
Manager talking points, a sales story playbook, an acquisition announcement plan. Then live sessions on real situations from your company, rehearsed until it sounds like them, not a script.
4
Measure the result
In numbers you already track: manager follow-through and turnover, close rate and ramp time, acquired clients kept. Before, at 30 days and at 90.
Not a PR agency. Not off-the-shelf sales training. Not a strategy deck that stays in the boardroom. We work in the conversations themselves.
Results
What changed at La Colonia Medical Center
A 1,200-employee South Florida healthcare organization serving Medicare patients. For the first time in its history, all 29 of its managers were in one room.
“We were a little hesitant at the beginning because we had never done it before. And today it was a complete success.”
Dainerys Rojas, Chief Executive Officer, La Colonia Medical Center
7.9→9.4
Managers' readiness for a difficult conversation, before and after.
17 of 20 moved up. Nobody moved down.
94%
of managers had the conversation they committed to, within 30 days.
100%
of call-center and outreach reps used something from their session with a real patient within three days.
And 36% asked a patient for a referral.
“Things at La Colonia are going to change, and in an incredible way. We're going to be better leaders, better people, and we're going to work more united.”Dr. Jorge Acevedo, President and Founder, La Colonia Medical Center (translated from Spanish)
Anonymous surveys: 20 of 29 managers at 48 hours and 18 at 30 days; 25 of 27 reps at three days.
Who leads the work
Led by someone who spent 20 years making people listen.
Alberto Sardiñas spent more than 20 years on air at Univision Miami and Amor 107.5 FM, syndicated in 35 U.S. cities, and earned an Emmy nomination. When he wrote a book about overcoming rejection, a sales organization printed a private edition for 15,000 of its salespeople across the U.S.
He doesn't just write your message. He rehearses your people until they can deliver it, live, to the people who matter.
Questions
What leaders ask us before the first call
What does Storytell Partners do?
Storytell Partners is a revenue-focused strategic communications firm. When a company grows, changes or acquires another company, we train its managers, salespeople and front-line teams to tell one story, so it keeps its clients and closes more deals.
Is this sales training?
Partly. Our Revenue Communications practice trains sales teams, but not with an off-the-shelf program. We find the story your best salespeople already tell, turn it into one clear story, and rehearse it with every rep on real situations from your company. We measure it in close rate and new-hire ramp time. Why your best rep closes and your new reps don't →
How does better communication increase revenue?
Revenue moves through three conversations: leader to team, team to client, and salesperson to prospect. When managers can explain where the company is going, people stay and priorities get done. When the front line tells the same story, clients stay. When every rep tells it, more prospects say yes.
How do we keep clients after we acquire a company?
Clients decide whether to stay in the first weeks after the news. Everyone who talks to them, on both sides, needs the same clear reason to stay before the announcement goes out. Our Integration Communications practice builds that story and trains the people who deliver it. What to say to clients in the first 30 days →
Do you work in Spanish?
Yes. We work in English and Spanish, so bilingual teams and Spanish-speaking clients hear the same story.
Where are you based?
We're based in Miami, Florida, and work with companies across the United States.
How long does an engagement take?
Engagements run 3 to 12 months. Each one is scoped to the revenue at stake. It starts with a 30-minute call.
You track the people who quit, the deals you lose and the clients who leave.
Most of those losses start with a conversation that never happened, or never landed.
Engagements run 3 to 12 months. Each one is scoped to the revenue at stake.
Book a 30-minute call